ZöTok: India's First Network CRM Platform Utilizing GenAI on WhatsApp
Posted by ZöTok on September 12, 2024•5 min read
General trade (GT) offers quite some unique strengths, like
- Deep reach: GT stores tap into areas modern trade can't, reaching a wider consumer base.
- Local connection: They often have loyal customers and cater to specific preferences, fostering brand trust.
Being in the General trade is undoubtedly being the jack of all trades in the business world. However, the GT landscape is definitely evolving. What are your observations on the current state of general trade? We'd love to hear your insights!
Absolutely! Online shopping and big stores are getting popular, but in India, most folks (like 85%) still grab their daily needs from familiar shops around the corner. That's a massive market, totaling over $1 trillion worth of products moving through distributors and smaller stores!
The catch? Everything's done the old-fashioned way. Tons of phone calls, emails, and overflowing WhatsApp messages. It's a mess for everyone, especially distributors. The Distributor works with multiple principals & Retailers through multiple mediums, over a combination of 4 -5 DMS, Excel, Tally, WhatsApp & Phone calls. This, combined with juggling between multiple systems from all the brands makes their workflow very chaotic and evidently makes things inefficient. It's like having a million remotes for your TV - impossible to keep track of!
But distributors are savvy. They see the world moving digitally and understand their future customers will expect a smoother, app-based experience. This outdated, multi-system mess is their biggest pain point, and they're looking for a way to simplify and join the digital age.
They want one system that makes everything easier, quicker order processing, smoother communication, an increase in the new customer base, and less hassle overall. In simple words, they want peace of mind knowing their whole operation is running smoothly on a single platform.
So, tell me, what are some of the biggest pain points one can anticipate as a distributor? How do you think ZöTok could help them overcome these challenges?
We've already understood that the distributors are juggling between multiple mediums to communicate with multiple brands each with their own software again. To make this precise, it's like having multiple remotes for each channel that you want to use.
That's where ZöTok comes in. We aren't here to replace your existing systems or tell you how to run your business. We understand you're experts in general trade! ZöTok is all about simplification. Think of it like this: We take all your business conversations - orders, payments, promotions, everything - and sort them into a single, user-friendly platform that works seamlessly with WhatsApp, a tool you already know and love.
ZöTok uses AI to automate tasks directly within WhatsApp. No more switching between apps or manually entering data. It streamlines everything from order processing to payments, saving you tons of time and frustration.
What makes ZöTok different, though?
Hear me out for the magic, ZöTok uses AI to automate tasks directly within WhatsApp. So, no more switching between apps or manually entering data. It streamlines everything from order processing to payments, saving you tons of time, as promised.
All said if I had to jot down all key features of ZöTok in layman's words:
Mobile-First Focus: We built ZöTok with distributors in mind, so it's easy to use on your phone, anytime, anywhere.
Connects Your Network: ZöTok links you to all your brands and retailers in one place, fostering smoother communication and collaboration.
Integrates with Existing Systems: No need to disturb your entire setup. ZöTok works with your existing accounting software, like Tally, Marg, and Zoho, or even plain Excel spreadsheets.
Smarter Communication: ZöTok utilizes AI to automate tasks and personalize marketing campaigns, helping you grow your business.
Secondary sales: ZöTok provides visibility into secondary sales, facilitating transactional data sharing with their brands through the orders, invoices, and payments between distributors and retailers.
ZöTok brings your entire general trade operation into the digital age, making everything faster, simpler, and more efficient.