Background & Challenges

About leading chemical brand

A leading name in the chemical and specialty materials space, the company manufactures and distributes a wide range of industrial chemicals used in pharmaceuticals, coatings, and allied sectors. With a strong domestic presence and growing export footprint, it aims to modernize operations and strengthen customer engagement through digital transformation.

The Challenge Before ZöTok

Before partnering with ZöTok, the leading chemical brand faced multiple hurdles in scaling its reach and visibility:

• Limited Market Presence - The brand's awareness was restricted to existing customers and nearby regions.
• Low Digital Engagement - Minimal activity on social platforms led to missed opportunities for lead generation.
• Inefficient Outreach - Traditional marketing methods couldn't effectively connect with new prospects.
• Lack of Real-Time Communication - No quick, direct channel to engage with interested customers.
• Need for a Scalable Solution - The company sought a digital approach that could expand reach and drive measurable growth.

ZöTok Solution

ZöTok designed and executed a strategic Click-to-WhatsApp (CTWA) campaign plan to help the leading chemical brand to expand its reach and acquire new customers.

• Targeted CTWA Ads - Ran region-specific campaigns across Facebook and Instagram to reach potential customers directly.
• Instant WhatsApp Engagement - Enabled seamless communication between the brand and interested buyers in real time.
• Enhanced Digital Presence - Strengthened the leading chemical brand's visibility and brand recall across social media platforms.
• Data-Driven Optimization - Monitored campaign performance to refine targeting and improve lead quality.
• End-to-End Integration - Ensured all inquiries flowed into ZöTok's system for tracking and follow-up efficiency.

Outcome of the Solution:

With ZöTok's CTWA campaigns, the leading chemical brand expanded its reach across new regions and gained a steady flow of qualified leads.
The brand strengthened its digital presence, improved customer engagement, and converted inquiries into consistent orders - creating a scalable model for continued growth.

Results Achieved

ZöTok's Click-to-WhatsApp campaign delivered strong, quantifiable results for the leading chemical brand:

• Expanded presence across multiple new regions and target markets.
• Increased lead generation through direct WhatsApp engagement.
• Consistent new customer acquisition with improved conversion rates.
• Enhanced brand visibility across key social media platforms.
• Established digital growth momentum for future campaigns.

Why It Matters

For a growing pharmaceutical Brand, visibility and trust are key to expansion.With ZöTok's CTWA strategy:

• The brand built stronger digital credibility across new markets.
• Real-time WhatsApp engagement turned interest into actionable business leads.
• Data-backed campaign insights empowered smarter marketing decisions.

ZöTok transformed Chemicals' brand digital presence into a reliable growth engine for customer acquisition.

Learnings

The success of Chemicals' brand CTWA campaign revealed key insights for future digital growth:

• Targeted messaging drives better engagement — personalized ad creatives performed significantly better across regions.
• WhatsApp as a lead channel offers faster response and higher conversion than traditional inquiry forms.
• Consistent follow-ups are critical to converting initial interest into confirmed orders.
• Data analytics and optimization help refine audience targeting and ad spend efficiency.

Next Steps for Chemicals brand

Building on the strong results from the first CTWA campaign, ZöTok and the leading chemical brand plans to:

• Expand CTWA campaigns to cover more regions and customer segments nationwide.
• Diversify ad creatives with product-specific messaging to attract niche audiences.
• Run re-engagement campaigns to convert previous leads into repeat customers.
• Leverage multilingual WhatsApp messaging for better connection in regional markets.
• Integrate campaign analytics into ZöTok dashboards for real-time tracking and performance insights.

Testimonial

We're extremely happy with the results from ZöTok's Click-to-WhatsApp campaigns.
We not only reached new regions but also gained several new customers and consistent orders.
The results have been fantastic for our business.

- The leading chemical brand