Background & Challenges

About Atharva Foods

Atharva Foods is a rapidly growing food and beverage brand known for its range of ready-to-cook and ready-to-eat products. Based in Maharashtra, the company focuses on delivering authentic Indian flavors with high quality and consistency. With a loyal base of regional distributors and retailers, Atharva Foods continues to expand its footprint across India through innovation, strong channel relationships, and customer trust.

The Challenge Before ZöTok

Despite a strong regional presence, Atharva Foods faced typical General Trade growth barriers:

• Limited Market Expansion - The brand had a loyal base within Maharashtra but struggled to penetrate new regions.
• Low Lead Flow - Traditional marketing efforts weren't translating into consistent new inquiries or conversions.
• Manual Customer Acquisition - Sales teams relied heavily on phone calls and visits, making it hard to scale outreach.
• Lack of Digital Visibility - Minimal presence on digital channels reduced brand discovery and engagement.
• Inefficient Tracking - There was no structured way to measure lead quality or campaign performance in real time.

ZöTok Solution

To address these challenges, ZöTok designed a focused Click-to-WhatsApp (CTWA) strategy tailored for Atharva Foods:

• Targeted CTWA Campaign - Created high-impact Facebook and Instagram ads that led prospects directly to WhatsApp for instant engagement.
• Seamless Technical Setup - Handled all configurations including WhatsApp Business API, ad integrations, and lead routing to ensure zero friction.
• AI-Driven Conversations - Automated lead responses and qualification on WhatsApp, ensuring every inquiry received timely, personalized replies.
• Real-Time Lead Tracking - Enabled live dashboards for monitoring campaign performance, lead flow, and conversions in real time.
• Scalable Framework - Designed a replicable campaign model to expand reach across new geographies with minimal additional effort.

Outcome of the Solution:

Within just one day, the CTWA campaign generated 19 new leads and 2 confirmed orders, proving WhatsApp's power as a direct sales channel.
Atharva Foods achieved instant engagement and zero manual follow-ups through automation.
The campaign validated ZöTok's strategy as both scalable and result-driven, setting the stage for regional expansion.

Results Achieved (Campaign Duration: 1 Day)

ZöTok's Click-to-WhatsApp (CTWA) campaign helped Atharva Foods achieve measurable outcomes within just 24 hours:

• 19 new leads generated through Facebook and Instagram CTWA ads.
• 2 confirmed orders received within the same campaign window.
• 100% automated lead handling through WhatsApp, reducing manual follow-ups.
• Instant engagement and conversions from new retail prospects.
• Proven scalability for regional expansion through repeatable CTWA models.

Instead of relying on traditional outreach, Atharva Foods now uses ZöTok's WhatsApp automation to acquire and engage new customers seamlessly.

Why It Matters

For growing FMCG brands like Atharva Foods, WhatsApp isn't just a communication channel — it's a direct gateway to new customers. With ZöTok, the brand unlocked:

• Faster customer acquisition through instant WhatsApp engagement.
• Higher marketing ROI by converting ad clicks directly into conversations and orders.
• Reduced dependency on manual outreach and phone-based lead generation.
• A scalable digital framework to expand across new geographies effortlessly.

Learnings & Next Steps

The success of Atharva Foods' CTWA campaign offered clear insights for future growth:

• Retailers prefer familiarity - WhatsApp is already their daily business tool; adoption was high because no extra app was needed.
• Short campaigns can deliver instant ROI, especially with precise targeting and clear CTAs.
• Lead follow-ups within 24 hours significantly increase conversion potential.
• Performance tracking via ZöTok dashboards helps refine targeting and ad spend efficiency.

Next Steps for Atharva Foods

Based on the success of the first campaign, ZöTok and Atharva Foods are now working on:

• Scaling CTWA campaigns to reach new distributors and retailers across Tier-2 and Tier-3 markets.
• Extending campaign duration to sustain visibility and drive higher lead volumes.
• Introducing re-engagement campaigns for nurturing and converting previous leads into active buyers.
• Integrating CRM dashboards to track lead quality, order conversion, and ROI in real time.
• Exploring multilingual messaging on WhatsApp to connect with customers in their preferred regional languages.

Testimonial