Want to Grow Your Business? Use WhatsApp API

Posted by ZöTok on December 19, 20245 min read

If you're looking for a way to manage customer inquiries, boost sales, and stay ahead of the competition, the solution is simple: Integrate your business with WhatsApp. With over 2 billion active users, WhatsApp is where your customers are - and it's where you need to be too.

But how do you integrate your business with WhatsApp? There are 3 main ways to do it:

  1. WhatsApp API - A technical tool used to send and receive WhatsApp messages.
  2. WhatsApp Business API - A more advanced, business-grade tool to automate chats, track orders, and manage multiple agents.
  3. Third-Party Automation Tools - Platforms like ZöTok, WATI, and Gallabox make it easy to access WhatsApp Business API without coding or technical knowledge.

If you're confused about which one to choose, don't worry. We'll break down the differences, explain how they work.

1️⃣ WhatsApp API

The WhatsApp API is a raw, developer-friendly tool used to send and receive messages on WhatsApp. It's like the "building blocks" of WhatsApp messaging. However, using the WhatsApp API requires:

  • Coding Skills: You need a developer to build and maintain it.
  • Server Setup: You'll need a server to host the API.
  • No Interface: Unlike WhatsApp Business, there's no app or dashboard.

This option is mostly used by large tech companies that want to build their own custom tools. If you're a business owner, this probably isn't the right option for you.

2️⃣ WhatsApp Business API

The WhatsApp Business API is designed for growing businesses that want to manage large volumes of customer inquiries, run ad campaigns, and automate customer support. It's much more powerful than the free WhatsApp Business app, and it allows you to:

  • Automate customer replies 24/7
  • Send order updates, payment reminders, and notifications
  • Run ad campaigns on Facebook & Instagram that link directly to WhatsApp
  • Let multiple team members reply to customer chats simultaneously

But here's the problem:

  • Direct access is difficult - You have to apply, get verified, and wait weeks to get approval from WhatsApp.
  • Technical setup required - You'll need someone to configure the API.

That's where Third-Party Tools like ZöTok, WATI, and Gallabox come in. They handle everything for you.

3️⃣ Third-Party Automation Tools (ZöTok, WATI, Gallabox)

If you're not a developer and you don't want to deal with the headache of API setup, your best option is to use a WhatsApp automation tool. These platforms provide ready-made access to the WhatsApp Business API with features like:

  • Instant replies to customers 24/7
  • Automated order updates, payment notifications, and support tickets
  • Ad campaign tracking - Link your Facebook/Instagram ads directly to WhatsApp chats.
  • Sales Visibility - Track how customer inquiries are turning into actual orders.
  • The most popular automation tools include:

1️⃣

  • Good for basic automation and customer support.
  • Offers pre-built templates for FAQs, order updates, and reminders.
  • Limitations: Lacks advanced sales visibility tools and campaign tracking.

2️⃣

  • Focused on e-commerce support.
  • It's useful for small businesses managing daily inquiries.
  • Limitations: It's more focused on customer support rather than full business automation.

3️⃣(The Game Changer)

  • Full Automation & Sales Visibility: Unlike others, ZöTok offers complete visibility on how your WhatsApp chats are converting into sales.
  • Ad Campaign Integration: Run Facebook/Instagram ads that drive people directly to your WhatsApp.
  • No Coding Required: Skip the technical headaches. ZöTok handles setup, approval, and automation.
  • Multi-Agent Support: Let multiple team members manage customer chats simultaneously.
  • Custom Message Templates: Send payment reminders, order updates, and promotional offers automatically.

Why Choose ZöTok Over WATI & Gallabox?

FeatureZöTokWATIGallabox
Sales Visibility✅ Full Tracking❌ No Tracking❌ No Tracking
Ad Campaigns Linked to WhatsApp✅ Yes❌ No❌ No
Multi-Agent Access✅ Yes✅ Yes✅ Yes
Automated Order Updates✅ Yes✅ Yes✅ Yes
Custom Message Templates✅ Yes✅ Limited✅ Limited
Onboarding Time⏱️ Fast (Few Days)🕒 Moderate (Weeks)🕒 Moderate (Weeks)
Cost💰 Affordable💰 Higher💰 Higher

If you're serious about growing your business, ZöTok is the best option because it gives you sales visibility — something WATI and Gallabox don't offer. With ZöTok, you can see exactly how many chats turn into sales.

How to Get WhatsApp Business API Access via ZöTok

Getting access to the WhatsApp Business API can be slow and frustrating — but with ZöTok, it's a breeze. Here's the simple process:

  1. Apply for API Access
    a. Sign up with ZöTok.
    b. Provide your business name, website, and category.
    c. ZöTok handles the WhatsApp approval process for you.
  2. Get Verified
    Your business is verified by WhatsApp (with ZöTok's help).
    You'll receive API access within days (instead of weeks).
  3. Start Automating
    ZöTok gives you a dashboard where you can manage chats, set up automation, track sales, and run ad campaigns.

Why this matters: You won't have to wait for weeks or hire a developer. ZöTok does it all.

Benefits of Using WhatsApp Business API via ZöTok

  1. 24/7 Customer Support Automation

    Let ZöTok's automation answer customer FAQs, like:

    a. “Where is my order?”
    b. “What is the price of this product?”
    c. “When will my order be delivered?”


  2. Sales Visibility

    Know exactly which customer inquiries turn into orders. Most automation tools only show you message data, but ZöTok tracks sales too. This means you can measure the performance of your WhatsApp chats and ad campaigns.


  3. Ad Campaigns That Generate Orders

    Run Facebook and Instagram ads that send customers directly to WhatsApp. ZöTok tracks how many customers clicked the ad, how many chatted with you, and how many placed an order.


  4. Multi-Agent Access

    No more relying on one phone. Let your entire team respond to customer inquiries. ZöTok gives multiple agents access to customer chats, so no message goes unanswered.
  5. Custom Notifications & Templates

    Want to send order confirmations, payment reminders, or promotions? With ZöTok, you can send pre-approved templates directly to customers — even outside of the 24-hour window.

Pricing for WhatsApp Business API via ZöTok

You might be wondering, "How much does this cost?" Here's the good news:

  • No Hidden Fees
  • Pay Per Message (You only pay for messages you send.)
  • No Developer Needed

Unlike WATI and Gallabox, ZöTok offers clear, transparent pricing.

Which Option Should You Choose?

If you're looking for:

  • Sales visibility (track which chats turn into orders)
  • Ad campaign tracking (see which Facebook/Instagram ads lead to sales)
  • No coding required (start fast without technical headaches)

Then ZöTok is your best option. It gives you everything you need to manage WhatsApp like a pro.

Ready to Get Started with WhatsApp Business API?

Don't let customer inquiries go unanswered. Let ZöTok automate your business.